Your friendly guide to cracking Reels in 2025
If you’ve ever found yourself wondering How do people go viral on Reels so fast? — you’re not alone.
Instagram Reels are one of the biggest growth tools on the platform right now. Whether you’re a content creator, coach, small business owner, or someone just starting out on Instagram, this guide will walk you through how to use Reels strategically to grow your account — even if you’re starting from scratch.
This blog is a great start. But if you’re serious about it, my Instagram Reels growth course will take you step-by-step from “stuck” to “scaling” with confidence.
Let’s break it down step by step.
Why Instagram Reels Are the Shortcut to Growth
Unlike regular posts or stories, Reels are designed to reach new audiences — people who don’t follow you yet. And Instagram’s algorithm loves pushing Reels that:
- Capture attention quickly
- Keep people watching till the end
- Encourage engagement (likes, saves, comments, shares)
So if you’ve been wondering why your grid posts aren’t growing your followers — now you know why Reels are where the magic happens!
Pro Tip: Any good Instagram Reels growth course will emphasize how Reels offer the best organic reach — no paid ads needed.
Step 1: Define What You Want to Be Known For
Before you even hit record, get clear on your message.
Ask yourself:
- What topics do I want to create content about?
- Who am I creating for?
- What will people get from following me?
Choose 3–5 content pillars you can rotate between:
- Educational tips
- Mistakes/myths in your niche
- Behind-the-scenes or relatable moments
- Client stories or your personal journey
When your Reels are aligned with your niche, your audience grows with intention — not just random followers.
Step 2: Start by Studying What’s Working
Spend some time scrolling through Reels in your niche. Pay attention to:
- Which hooks grab your attention?
- What formats or transitions do you like?
- Which creators are getting consistent engagement?
This isn’t about copying — it’s about getting inspired and understanding what works so you can apply it in your own voice.
That’s exactly what we teach inside the Instagram Reels growth course — how to analyze, adapt, and apply winning Reel formulas.
Step 3: Create Reels with a Viral-Ready Structure
One of the biggest mistakes creators make is “rambling” in Reels. You only have a few seconds to make an impression, so structure is key.
Try this format:
- Hook (First 2 seconds) – Grab attention FAST
Example: 3 mistakes new coaches make on Instagram… - Deliver value quickly – Share your insight in a concise way.
- Visual interest – Use captions, B-roll, or dynamic editing to keep eyes glued.
- Call-to-action (CTA) – Tell people what to do next (Follow, Comment, Save, etc.)
Mini Tip: Keep it short and tight — around 7 to 15 seconds is the sweet spot for most Reels.
Step 4: Use Hooks and CTAs That Actually Work
A boring first sentence = a dead Reel.
Try using:
- Nobody talks about this but…
- Here’s how I got 1K followers in 30 days…
- Don’t make this Instagram mistake…
As for CTAs, avoid generic phrases like “like and share.” Instead, try:
- Save this so you don’t forget
- Follow for more honest tips like this
- Comment ‘guide’ and I’ll send you my free checklist
All these are covered with tested templates in my Instagram Reels growth course — so you’re never guessing what to say.
Step 5: Add On-Screen Text for Better Reach
Many people scroll Instagram without sound, so don’t rely on voice alone.
Use easy-to-read on-screen text:
- Highlight your main message
- Add captions or summaries
- Emphasize keywords and hooks
Make sure your text is large enough for mobile screens and isn’t hidden behind buttons.
Step 6: Use Hashtags That Actually Help (Not Just Trendy Ones)
Hashtags still play a role in discovery — but only when used smartly.
Try mixing:
- Niche-specific hashtags: #fitnesscoachtips #mompreneurindia
- Descriptive ones: #instagramreelsstrategy #videomarketingtips
- Broader discovery ones: #reelsindia #reelstips #instagrowth
Stick to around 7–10 hashtags per Reel.
Step 7: Post When Your Audience is Active
Your content might be amazing — but if you’re posting when your audience is asleep or busy, it won’t get seen.
Generally, these times perform well:
- Between 11 AM – 1 PM
- Between 6 PM – 9 PM
- Tuesdays to Thursdays often see higher reach
Use Instagram Insights to find your specific audience’s activity.
Step 8: Be Consistent, Not Perfect
Reels are not about perfection. They’re about relevance, speed, and consistency.
Aim to post:
- At least 3 Reels per week
- For a minimum of 4–6 weeks before judging the results
Batch-record your Reels so you’re not stuck creating every day. You can literally record 5 Reels in one outfit — nobody minds.
Bonus Tips to Maximize Your Reels Performance
- Use trending sounds early (check for audios with under 10K uses)
- Re-create your own Reels that performed well (new text, new hook)
- Collaborate with other creators for double visibility
- Try text-only Reels (they still go viral!)
Want to Grow Even Faster? Join My Instagram Reels Growth Course!
If you’re serious about growing your Instagram without wasting time guessing what works…
You’ll love my signature course:
Instagram Growth Mastery
It’s a step-by-step Instagram Reels growth course designed to help you:
- Grow from 0 to 100K followers organically
- Master Reels, hooks, CTAs, and storytelling
- Build an audience that buys — not just follows
You’ll also get:
- My Reels Editing Mastery mini-course
- Meta Ads crash course for promotion
- 100+ viral content templates and scripts
- Lifetime access + exclusive student support group
Whether you’re new to Reels or stuck at the same follower count, this course will change the way you grow.
Want Personal Help? Book a 1:1 Instagram Strategy Call
If you’re looking for custom guidance, feedback on your Reels, or a growth plan tailored for YOU…
You can also book a 1:1 strategy call with me.
In just one session, we’ll:
- Audit your current content
- Fix your Reels structure, hooks, captions
- Plan 30 days of content ideas
- Make sure you’re growing in the right direction
Click the link to schedule your appointment.
Growing with Reels isn’t about luck — it’s about understanding how people consume content and giving them what they want in a way only you can.
Start small. Stay consistent. And most importantly — don’t wait to be “perfect.”
Your next viral Reel might just be one post away.